Yet in the hypercompetitive business of chasing low-cost traffic, where social media likes can be purchased as easily as display advertising, definitions of quality can vary.ĭiply has been busy building niches such as food and fashion. “There is a certain benefit to kind of turning up the engagement level by turning up the quality.” “It’s going to be all about what carries on the platform and what makes people connect and want more,” she said in an interview.
Stewart said, mostly in video form, and to link its huge audience to established brands. Three years and hundreds of millions of readers later, the company is unabashedly devoted to entertaining its audience with bite-size, catchy content.īut it is also determined to develop “the next mature version of that kind of content,” Ms. In 2013, co-founders Taylor Ablitt, then a young financial analyst, and student Dean Elkholy saw a chance to tap social media’s power to attract huge numbers of eyeballs. But she settled on Diply, attracted by the challenge of a company that is still in “a formative stage.”ĭiply’s mission is enshrined in the name of its parent company: GoViral Inc.
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With a résumé that includes senior roles in traditional and new media, including at the CBC and Alliance Atlantis, she said she fielded calls from TV networks and offers from rival social platforms. – one of several executives to depart the social network of late.
Stewart became a free agent when she left her vice-president’s role at Twitter Inc. Stewart is joining Diply, a creator and aggregator of easily digestible online diversions that claims it draws a billion monthly views, nipping at the heels of household names like BuzzFeed despite flying mostly below the radar. A company based in London, Ont., that quietly feeds Web users’ vast appetite for clickbait, listicles and how-to explainers has sent a loud signal about its ambition to grow up by hiring Kirstine Stewart, one of Canada’s most recognizable media executives.
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